The digital marketplace for older consumers presents a significant opportunity for growth. Co-production of digital products with older people can address issues of exclusion and social isolation for this demographic and promote growth for the creative industries in the ‘longevity economy’.

The Awen Institute’s location based virtual reality facility (LBVRF) is a part of the Living Lab and a catalyst for growth for the virtual reality (VR) sector. The LBVRF:

• Facilitates the development of research skills and talent in the VR sector and its application to research and product development/workplace and other environments
• Promotes business development; knowledge-sharing, transfer and impact; and collaboration in the industry

Will lead to commercialisation of the facility in the future