In the consumer market, people aged over 50 account for £320 billion of annual UK household spending and 75% of the nation’s wealth.
This represents a significant commercial opportunity for industry and highlights the necessity for businesses to understand the needs of older people. The ‘creative industries’ is a broad term for sectors such as advertising, architecture, art, design, fashion, technology, performing arts, broadcasting, media, museums and gaming. These sectors make almost £92 billion for the UK economy and support almost three million jobs.